Showing how connected and down with the peeps they really are, MAC have collaborated with a group of leading beauty bloggers to create this mini collection called Bloggers Obsessions. Not that they had to prove their kudos; they've always been the trailblazers in my view. They invited nine influential bloggers to come to their Toronto lab and formulate their personal dream product. Lucky, lucky, lucky bloggers eh!
The blogger dream team consists of...
Christine Mielke from uber beauty blog temptalia.com
Lesley Ellen Mirza of lipstickpowdernpaint.com
Lianne Farbes of themakeupgirl.net
Amber Katz of beautybloggingjunkie.com
Karen Monterichard of makeupandbeautyblog.com
Patrice Yursik of afrobella.com
Lily Nima of beautymaverick.com
Aileen De Los Angeles of theshadesofu.com
Wendy Lam of nitrolicious.com
The bloggers were asked to submit their concepts and story boards before they were chosen. Imagine getting that call or email... 'we've decided to make your product!' Wow! Kinda like winning the makeup lottery... if you are a makeup nerd like me I suppose!
The collection consists of five lipglasses and four eyeshadows and will be available online only from June 21st
(pics from MAC and Temptalia )