To Rotate or Not Rotate

Right, I hate gimicks in makeup. They really irritate me. I frequently suspect that the particular company is compensating for a rubbish product by packaging them up fancily and adding some such trick as a rotating motor.
So when I was given the Volume Fast & Perfect mascara from Bourjois to try I was cynical to say the least! Now I'm not generally a cynical person, but having been a makeup artist for 17 years now, it's fair to say that I've seen a lot of new ideas and notions come to the market with the idea of making them stand out from the crowd. I am a fan of the classic application techniques...they're classics 'cos they work right?! So I would tend to sit on the side of the fence called 'don't mess with the rules'.
Anyway I tried it. What did I think? I bloody loved it!
Once I got over the (slight) irritation from my 'gimick radar' I persevered and figured out how best to use it. The brush has three settings; both directions and still. I found that if you have it rotating away from your lashes,  hold the brush at the roots and look down towards the ground as you sweep the brush to the ends of the hairs, you will get a fantastic covering of mascara. Evenly. And on every single lash!
Best not to rotate the brush on the lower lashes as it can get a bit messy. I curl my lashes beforehand and am completely happy with this mascara...it is a great, deep black. It is fine for my sensitive eyes and easy enough to remove. Being from the Bourjois stable, it's a great price as always.

My cynical self is eating humble pie.